Analytics in Fashion

👓👗New York Fashion Week👗👓 has just ended and it should be noted, even on fashion, DataAnalytics is used for design but also sustainability and marketing.


🔸For example, Alibaba Group helps new chinese designers create collections to attract a very large group of people by analyzing data on consumers choices.


🔸But also, Google tries to build a new data tool to follow & mesure the environmental impact of collections from the raw matarials.


🔸At Valkuren, we help a Belgium fashion company to maximize their marketing effort to convert more people on their e-commerce platform with the social networks data.


👉 You want to understand how put in place these analyses in your company? Contact us ! 

DataAnalytics Fashion Marketing Sustainability Valkuren BigData